As technology evolves, so do listener/viewer habits, making broadcasters into what the world now calls content creators.  The VAB  is recognizing and celebrating the best of the best being created by Vermont broadcasters with the VAB Content of the Year Competition!

Whether you create content for TV, radio or digital platforms, the VAB invites you to submit your best entries from the last 12 months into our competition!

Each station may submit up to (2) entries per category that were created and aired, or were posted, between May 1, 2024 – April 30, 2025. 

Deadline to submit entries is Friday, May 9, 2025 at 11:59PM. Winners will be announced at VAB Summer School (date & location TBA – need not be present to win).

Entries will be judged by members of the Colorado Broacasters Association on Writing, Production Value, Creativity and the Ability to Evoke Emotion or Action.  Awards will be given to the entries with the highest score in each of these “Outstanding” categories:

Television Categories:

1. TV Commercial
   
2. TV Station Branding Promo
   
3. TV Program, Feature or Special Series promo
4. TV Promo for a Community Event (underwriter mentions acceptable)
5. TV PSA for a nonprofit organization (underwriter mentions acceptable)
6. Short or Long Form Commercial or PSA produced by a TV Station for use only on a Client’s Digital Platforms (only the first 4 minutes will be viewed/judged)
7. TV Interview by an Anchor, Reporter or Multimedia Journalist (only the first 4 minutes will be viewed/judged)
8. Station Podcast Episode hosted by a TV Anchor, Reporter or Multimedia Journalist (only the first 4 minutes will be viewed/judged)

Radio Categories:

1. Radio Commercial
   
2. Radio Station or Radio Show Branding Promo
3. Radio Promotion or Contest promo
4. Radio Promo for a Community Event (underwriter mentions acceptable)
5. Radio PSA for a nonprofit organization (underwriter mentions acceptable)
6. Short or Long Form Video Commercial or PSA produced by a Radio Station for use on a client’s digital platforms (only the first 4 minutes will be viewed/judged)
7. Short or Long Form Video Promo produced by a Radio Station for Station or Show Branding, Promotion, Contest or Community Event Video Promo for use on a station’s digital platforms (only the first 4 minutes will be viewed/judged)
8. Radio Interview by an Air Personality (only the first 4 minutes will be viewed/judged)
9. Station Podcast Episode hosted by a Radio Personality (only the first 4 minutes will be viewed/judged)

*To qualify for the Digital categories, the content must have been posted on a VT Television or Radio station’s digital platform(s) or produced for an advertising client or sponsor/underwiter to post on their digital platform(s) between May 1, 2024 – April 30, 2025.

RULES:

1. Entries must be properly labeled (see below for instructions) and emailed individually to wendy@vermontbroadcasters.org by Friday, May 9, 2025 by 11:59PM
2. Each station may submit up to (2) entries, of any length, per category. 
3. TV/Radio Entries must have aired on an FCC licensed Vermont Television or Radio station between May 1, 2024 – April 30, 2025 to qualify.
4. *Digital entries must have been posted on a Vermont Television or Radio station’s digital platform(s) or created for use on an advertiser/underwriter or nonprofit’s digital platform(s) and posted between May 1, 2024 – April 30, 2025. If the Digital entry is longer than 4 minutes, only the first 4 minutes will be viewed.
5. Entries must have been written and produced locally by the submitting station. Use of a contracted voices or AI generated voices are permitted.
6. Entries can only feature licensed music the station has permission to use.
7. Audio entries must be submitted as MP3 files and video entries must be submitted as MP4 files via Dropbox to wendy@vermontbroadcasters.org. YouTube or Vimeo links cannot be accepted because the files cannot be downloaded uniformly for the awards presentation.
8. To be eligible, stations must be VAB members or Associate Members in good standing and current with membership dues. Not sure of your station’s standing? Email wendy@vermontbroadcasters.org or call (802) 233-0296.
9. There is no charge to enter the competition.
10. If only one entry is received in any one category, no winner will be selected.

TO ENTER:

– Email each entry separately to wendy@vermontbroadcasters.org 

– Each entry MUST include the following information:

• Station Call Letters:
• Category:
• Title:
  
• Writer(s):
• Producer(s)
• Editor(s):
• First and Last Name(s) of Talent (if applicable):
• Videographer (if applicable):
  
• If it’s a digital entry, list at least (1) station or advertiser/underwriter/nonprofit digital platform it was posted on:

VAB reserves the right to feature winning spots in VAB publicity materials including the VAB Voice, vermontbroadcasters.org and our social media pages.

Questions? Call Wendy Mays at (802) 233-0296 or email wendy@vermontbroadcasters.org

Good luck!