10 Things We Learned Helping
Radio Stations Build Digital Revenue

Two years working with commercial, public, and Christian stations.
The lessons that actually moved the needle.

 Thursday, July 16 | 2:00pm ET 

Thursday, July 16 | 2:00pm ET / 11:00am PT

Digital now drives most of the revenue growth in broadcast radio, and many stations are still figuring out how to capture it effectively.

Over the past two years, Jacobs Media’s “Jacobs D.R.” has helped commercial, public, and Christian stations of every size and stage of development unlock their digital potential. On Thursday, July 16 at 2:00 PM ET, Paul Jacobs (VP/GM, Jacobs Media) and Chris Brunt (Director of Digital Revenue) will share the 10 biggest takeaways from that work in a fast-paced, free webinar for the industry.

REGISTER HERE:
https://us06web.zoom.us/webinar/register/WN_DwmTnJVoTmCb-Gpl2dndlw

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Why this matters

“When we launched Jacobs D.R., we had certain assumptions, but almost from the beginning we learned no two situations were the same. “Some stations were at the starting line and needed everything: sales and product training, workflow, packages, and pricing. Other stations had begun a solid digital revenue program but had plateaued and needed an injection of new thinking. We’ve experienced every type of situation imaginable.”
Chris Brunt, Director of Digital Revenue

The ten lessons cover how to manage a reluctant sales team, how to identify the best product mix, how to develop a strategic sales plan, and more.

“I come from a traditional radio sales background, so I’ve been on the learning curve as well. It’s been quite a journey to see how various stations approach digital, but also how potent it can be, not only for current radio clients but also to greatly expand the client base beyond traditional radio. We designed this webinar as a fast-paced look at the takeaways from two years of working with stations of all sizes. Regardless of how advanced a station’s digital program is, there will be takeaways to help improve your approach.”
Paul Jacobs, VP/General Manager, Jacobs Media

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Can’t attend live? Register anyway and we’ll send you the recording.
REGISTER HERE:
https://us06web.zoom.us/webinar/register/WN_DwmTnJVoTmCb-Gpl2dndlw



About Jacobs Media
Jacobs Media is a media research and strategy firm serving the broadcast radio industry, including programming and sales consulting. Through its Jacobs D.R. (Digital Revenue) initiative, the company helps commercial, public, and Christian radio stations of all sizes develop and grow digital advertising revenue through product development, sales training, packaging, pricing, and workflow strategy. For any questions or more information, contact Paul Jacobs at paul@jacobsmedia.com.