How to Heat Up Cold Calling

Presented by Paul Weyland, LBS Sales Expert
Tuesday, August 11, 12:00 pm ET
FREE registration today thanks to your State Broadcasters Association
Go to https://localbroadcastsales.com/lbswebinars/

Cold calling becomes one of your most effective growth tools when you approach it with purpose and confidence, just like the industry’s best sellers do every single day. In this session, Paul Weyland shares a proven, practical method for turning outreach into meaningful conversations that lead to successful appointments with local decision-makers. You’ll learn how to approach calls with clarity, structure your message for impact, and position yourself as a valuable resource, better than the other media sellers in your local market. Learn how a few simple shifts can transform your results and reignite your enthusiasm for prospecting. After this session, you’ll never look at cold calling the same way again.

Presenter: Paul Weyland is a writer, speaker, trainer, and university lecturer. He speaks to companies and organizations about how to increase sales and awareness through stronger marketing and advertising techniques. Paul delivers seminars and keynotes around the world. He taught at the University of Texas and has held executive positions in media, including managing broadcast stations in Prague, Geneva, and London, and has authored books and numerous articles on sales, marketing, and advertising. His speeches are filled with humor and good, succinct information. Attendees come away from the session armed with tools they can use immediately and with a much deeper understanding of how to stand out from the clutter and reach the people who need you most. Paul lives in Austin, Texas, with his wife Nancy and his border collie Shiner.