From Efficiency to Dominance: Advanced AI Tactics for Modern Broadcast Sales

Tuesday, October 13, Noon EDT
Free Webinar Thanks to LBS and the VAB
Register for free here: www.LocalBroadcastSales.com/LBSWebinars

Many media sales professionals already use AI, but they use it the same way everyone else does. This session goes beyond surface-level prompts and basic automation to show how top-performing reps and teams are leveraging AI as a strategic sales advantage, not a productivity hack.

You’ll learn how to use AI to:

• See deals earlier than competitors
• Personalize outreach at scale without sounding robotic
• Run better discovery, anticipate objections, and shape deals before buyers do
• The new sales advantage: AI as a thinking partner
• Get post-call intelligence: what you missed (but AI didn’t)

This is a 201-level session designed for media sales professionals who already understand the basics and want to turn AI into a real competitive edge, not just another tool in the stack.

Presented by Founder and CEO of Dream Local Digital Shannon Kinney

Dream Local Digital Founder and CEO, Shannon Kinney, brings more than 30 years of experience in leadership roles developing scalable digital marketing strategies to every speech or webinar she gives. She played a vital role in the development of such corporate giants as Cars.com, CareerBuilder.com, Knight Ridder Digital, LinkedIn, Google, eBay, and Microsoft until pivoting to found Dream Local Digital.

Tuesday, October 13, Noon EDT

FREE Webinar Thanks to Your Forward-Thinking State Broadcasters Association

Register here today www.LocalBroadcastSales.com/LBSWebinars