“Creating Breakthrough Content” by Steve Wexler, WEXL Coaching
Thursday, September 17, 2026 at 1:00PM
VAB members can register at no charge here. Use promo code “NASBA26” to make the balance due $0 at checkout.

Why does so much of our radio, TV and digital content look and sound the same?  In this session, we’ll discover why we leave so much of our best content on the cutting room floor and discuss a creative process for capturing and presenting more compelling, relatable stories and topics.  Exclusive, local content is available to us…if we know how to identify and create it.  This session is perfect for anyone involved in content creation in your stations.